Cantabil to Set Feet in E-Commerce Space

From domestic goods to gadgets, personal care products to jewelry, groceries to apparels, today’s Indian customers prefer almost everything branded.

The brand conscious attitude for gadgets of the aspiring Indian consumers was always evident due to their heavy cost and complex mechanism, but surprisingly the clothing industry also saw an unbelievable boom for brand love. The entire fashion fraternity experienced the customers’ fetish for branded clothes. Since the urban high income class could easily afford the International brands, the middle class was still reeling under the pressure and the need of a premium domestic brand to match up with their expectations. Then to cater to the needs of this segment of Indian market, Delhi based fashion brand Cantabil came into rescue and started its garments manufacturing and retailing business in 2000. The brand opened its first Cantabil store and started in September 2000 from New Delhi. And now after seeing its growing demand in the domestic market, Cantabil’s next agenda is stepping up its online retail presence.

Targeting the service professionals of middle income group, the brand has evolved over the years. One of the few major domestic apparel brands, Cantabil, has now expanded well in small as well as in big cities. After understanding the psyche of its customers, Cantabil is soon coming up with its three more clothing lines: Bonetti in the premium category; Crozo in women’s wear category; and Kaneston- an innerwear & accessories brand. Not just this, the brand has also a big plan to launch its own e-commerce website for its valued clientele.

Cantabil is well aware with the fact that with the opening up of Foreign Direct Investment (FDI), a lot of global brands are coming into India. Therefore, the brand is all set for this expansion and competition. This apparel brand will push these three upcoming brands aggressively on its upcoming website. The brand operates 150 Exclusive Brand Outlets (EBOs) in 17 states and 71 cities. Of these, 70 percent stores are in North India covering all major cities of Delhi, Uttar Pradesh, Haryana, Rajasthan and Punjab. The bright future of e-commerce has forced this Indian brand to come up with its own e-commerce site. Since the domestic market has responded positively, the brand is confident that their online venture will also be received well by their loyal customers.